 Example Case Study
Business name: Mitre Works Inc. / Canada
Business description: Carpentry finish work as a sub-contractor.
Client's comments: A Mitre is a right angled joint, used a lot in finish carpentry. I like the logo to portray an image of perfection in a 3D way using the right angled joint.
Step 1: We designed 5 concepts. Our client has told us that they do not want the first letters M & W in the logo.
Step 2: We designed 6 more concepts. Here is the original requests from the client:
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Greeting from Mitre Works,
Thanks for the extra concepts. Here are my list of changes. We would like to see...
1. We like the logo design in 9B
2. We would like the logo to sit flat, quarter turn, counter clockwise, keeping the same angle and 3D look.
3. Colors - I would like to see the logo in dark brown tone with a lighter brown opposite color(earth tones) I also like the wood grain look in #1 logo but darker. Is both of those requests possible?
4. Lettering- I like the style in logo 10,8,8B but with no comma after Works. Can we have a space between Mitre Works? Could I also see the letters a little fatter but the same style?
5. I would like to see what the 3D logo would look like a little bit smaller, without the lettering smaller.
Thank-you in advance for the extra effort.
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Final logo: 
Comments:
Awesome! |
