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You will need to take great thought in choosing the color you want for your logo design to identify your business, once a color is owned it will be forever associated with you and your company. It can be just as important to your identity as your logo design. If a shape provides a symbol, you should know that color does the same.
It is important to understand the psychology of color choices. A good color selection can help make an identity system more effective, while a poor color selection can actually damage your company's image in the eyes of the public.
Colors evoke feelings and represent ideas. In logo design all designed knowledgeable and appropriate use of color is critical.
The effects of color in logo design differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your logo design of any promotional materials.
The power of color is something that most people are unaware of - in fact, few are unaffected by it. It is quite important that we live with the colors that best suit our personalities so that we can enjoy a more contented and healthier life. Colors affect people in many ways, depending upon one's age, gender, ethnic background or local climate. Certain colors or groups of colors tend to evoke a similar reaction from most people - the overall difference being in the shade or tones used.
Psychologically and on its own, white is the color of cleanliness and purity, truthfulness, youth, simplicity and innocence. White has become a very popular background color in web sites, because it offers the best readability on screen.
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.
Cool colors have passive, calming qualities that aid concentration and can create a mood of peacefulness and tranquility, reducing tension.
BLACK & GRAYS:
Elegant, formal, seriousness, rich, authority, distinctiveness, boldness, practicality and a corporate mentality.
BLUES:
Faithfulness, reliability, authority, coolness, dignity, security, trust, belonging.
Deep blues: Serious, analytical, academic, regal.
Pale blues: Fresh, calm, ethereal, clean, cool.
BROWNS & BEIGES:
Natural, earthiness, authentic, utility, woodiness and subtle richness.
GREENS:
Environmental, health, freshness, motion, wealth, natural, tranquillity.
ORANGES:
Warmness, fun, energetic, cheeriness, cautious, hazardous, warm exuberance.
PINK: Femininity, softness, innocence, health.
PURPLE:
Spirituality, sophistication, costliness, royalty and mystery.
RED:
Strength, vitality, aggressive, passionate, assertive, intense, courageous, insightful.
YELLOW:
Positive, illuminated, tropical, healing, discovering and cowardice.
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